Case Study 1
Challenge: To increase gym memberships and brand awareness
Solution: Leveraged the gym’s cancellation and prospects lists using Device ID to reach all people in a contact’s household with targeted signup offers.
Results: $38,500 in Revenue and 2,000x ROI
Case Study 2
Industry: Event promotion
Challenge: To drive ticket sales for an automotive industry expo
Solution: Combined DID, banner and pre-roll ads using microproximity to target motorcycle enthusiasts that attended similar events in their local and national markets. By layering different products, we were able to assess the campaign in realtime and allocate budget to the best performing channels. In addition, the collected audience data can be used for future ad campaigns.
Results: 850 tickets were sold through this campaign
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